Additional steps to personal care rituals, like body care applications, can feel like a chore for consumers following a case of shower fatigue. But given the payoff of a younger-looking future self, analysts say their efforts are well worth the time and energy. While body oils, serums and butters remain popular after-shower rituals, the moment’s fastest-growing bath and body trends are in-shower moisturizers and body powder, per Spate’s Popularity Index. In-Shower Moisturizers Eucerin ...